Poznań Fashion Fair - event summary

The participants particularly appreciated the presence of new brands from Poland and abroad and the quality of the exhibitors' offer.

The fashion fair in Poznań invariably follows the business formula of the event. It is here that the first collection models are verified in terms of the cut, colour and material. During the three days of the event, nearly four hundred and fifty companies and brands from around the world presented their new offer. All companies awarded the Polska Moda (Polish Fashion) emblem in 2016 (eighteen clothing, footwear and jewellery companies) appeared at the exhibition, as well as young designers present in the BezliQ Zone or well-known foreign manufacturers and distributors, e.g. Pierre Cardin, Passigatti, Caprice, Clarks, Fly London or Hogl.

On the first day of the event, the Business Evening was held, together with the Polish Fashion gala event and the announcement of winners of the MTP Gold Medal. On the catwalk there showed up models wearing the new collection items by Paola Collection, SU, Kastor, Senso, High Fashion, Sun of Gaba, EZURI, Redi Fashion, P&V, TOVA, GETEX, Marselini, Faber, Seyes, Verssen, KOMA, Lanieri Fashion and Sempre. The show was closed by the product Ambassadors: Rafał Maślak, Agnieszka Basińska, Alicja Chrząszcz, Katarzyna Fornalkiewicz and Martyna Chmielewska. The models, selected in a nationwide casting, delighted the audience with their temperament and perfectly matched dresses. The presentation was accompanied by a live concert by Mateusz Ziółko, the winner of The Voice of Poland.

An important element of the evening gala is the moment of awarding the MTP Gold Medals of the BTS Exhibition of Shoes, Leather and Leather Goods. This year, the statuettes were awarded for the following products: COCCINÉ HOME LINE – a DAKOMA set for leather care, DUO MEN footwear 706F.P.H.U. model - Duo Men, "EKOBIO" chromium-free footwear lining - NADARZYN tannery, GASTON men's jacket – VERSSEN, "CELIKA NESCA" footwear cowhide – KEMAX, MONIKA women's motorcycle jacket - TOMAX, "BIZNES AUTOMATIC" leather men's belts – Paspol, "Złoty Wąż" youth set - the Complex of Leather, Clothing, Styling and Services School in Radom.

The BezliQ SHOPPING NIGHT was a novelty; during the event all lovers of fashion – and not just industry representatives – could find something for themselves at promotional prices. The culmination of the event was a fashion show in the Earth Hall. The inhabitants of Poznań liked the idea, and so another edition of the event is planned, which will be organized on an even larger scale. As every year, during Poznań Fashion Fair, numerous marketing and sales training sessions were held. The lectures were conducted by marketing, visual merchandising and sales specialists. The participants had an opportunity to learn e.g. how to use the potential of a brick and mortar shop to build involvement in social media, promote the brand on YouTube and Instagram and how to motivate their salespeople to respond better to customers' needs.

Every day, on the catwalk in the Linden Avenue, the participants could see the hottest trends for the next two seasons: lace, A-cut out tea length dresses and skirts, furs, leather clothing, wide brim hats and a multi-colour styling for men. One hundred percent attendance at the shows indicates that these are the collections that we may expect to see in clothing stores in the near future. The next edition of Poznań Fashion Fair will be held on August 29-31, 2016. You are cordially invited!